Who We Are
Most organisations don’t have a data problem. They have a decision problem. When technical experts can’t translate insight into action, progress slows.
We work with data and technical teams to sharpen their thinking and communicate recommendations in language leaders act on.
That means less neutral-reporting, fewer “interesting findings”, and more confident business decisions.
We believe:
- Every report should drive a decision.
- Insight without a point of view is wasted effort.
- Leaders don’t need more information. They need clarity on what to do next.
- Analysts should be strategic partners, not just describe performance.
We don’t teach presentation tricks; we build decision capability inside organisations.
Because when decisions improve, performance follows.
Meet The Team
Kate Norris
Kate spent over a decade inside data teams, working in finance and safety analytics.
She experienced the gap first-hand: smart analysts, weak influence.
After years of watching great insights go nowhere, she built a practical model to close that gap.
Today she works directly with teams, embedding that model into real projects so communication improves immediately, not theoretically.
Kate lives on the Brisbane bayside with her husband, 2 kids, 2 cats, and she spends a lot of time upside down in a handstand.
Thomas Krafft
Thomas trained as a pilot before moving into facilitation and education.
Aviation teaches ruthless data prioritisation; in the cockpit, you have to decide what matters right now and what doesn’t.
That same discipline shapes how he trains teams to filter noise, focus on driving action, and communicate clearly under pressure.
A proud environmentalist, Thomas is a lover of exploring the outdoors, so on the weekends you’ll find him up a mountain, or volunteering in an Ocean Crusader’s boat, removing rubbish from local waterways.
What’s Blue Box?
In 2024 we updated our name from Presentation Boss to Blue Box Data Storytelling.
Presentation Boss was always a placeholder name that stuck around far longer than intended, and it was time to shift our name to align with what we actually do – data storytelling.
So much data is presented in the equivalent of a discrete brown paper bag; indistinguishable from countless other reports and decks. You want your data insights to arrive in a way that is clear and stands out from the noise; packaged in a blue box!